Zima Natural Tablet

As I’ve stated before, Zima is a pretty pathetic RTD in the Japanese market that’s bursting forth with hundreds of flavors. As if to battle this image, Zima has started including “natural tablets” with their bottles. The concept: the drinker drops the tablet into the drink and it starts to dissolve, endowing the drink with a new flavor. The three types are “Golden Cola”, “Vitamin C with Lemon” and “Peach with Collagen.” Behold!

The instructions included inside the packet warn the tablet may take up to 30 minutes to dissolve completely… (by which point your Zima may not be totally chilled anymore.) The infused flavor is minutely by noticeably more flavor than normal Zima, which begs the question “why not just infuse the Zima at the factory?” I would bet adding the tablets outside the bottle is a desperate attempt to make the product stand out on the shelves, but I have to wonder how many people are going to want to wait for the tablets to dissolve before they drink their beverage. At least they make a good chain reaction resulting in a loud hissing sound as they melt. But such cheap tricks may not be enough to save this lame beverage. However, trash Zima as I might, I cannot deny it is easy to drink.




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