TaKaRa CAN CHU-HI LEMON / タカラ 缶チューハイレモン

Alcohol: 8% (28 ml)
Quantity: 350 ml
Sugar:  9.8 g
Calories: 199.5 kcal
Price: MSRP 210 yen (220 at Family Mart)
Official Site: http://www.takarashuzo.co.jp/products/soft_alcohol/regular/index.htm

TaKaRa Can Chu-Hi Lemon has been the company’s flagship chuuhai since 1984. It is one of the first chuuhai, and at 210 yen per can, fairly expensive in the field. It’s also still made with shouchuu, whereas Kirin, Asahi, and Suntory have largely switched to vodka as a base for their canned highballs. Chu-hi Lemon feels strangely ubiquitous and absent simultaneously in Japan, as every JR station has them for sale in their Kiosks yet finding them at convenience stores can be a challenge. TaKaRa claims 11 types of barrel-aged alcohol go into making this chuuhai, but I honestly can’t tell – this tastes like faintly lemon flavored water with that disgusting TaKaRa chemical aftertaste I’ve come to sorely associate with the company and its chuuhai. Perhaps this very aftertaste is why TaKaRa seemingly such a lack of market penetration in the stores here – consumers don’t like them either. TaKaRa does generate some good ideas – like the pineapple and lychee flavored chuuhai, but I keep on feeling left cold by their delivery.




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